If you have a small amount of traffic coming to your landing page, you can do the following things to boost your conversion rates and get more visitors to take action
Before we talk about any of these things, you need to understand how conversion rates work. The people you attract to your landing page with a banner ad, an email campaign or other type of online advertising gives you the conversion rate of that audience. Conversion rate is the percentage of people who take action in the future after they are on your page.
For example, let’s say that you have an online store in thebuildingof a thousand up and coming and if you are selling scented candles online, your conversion rate might be around 30% technically speaking. If you are getting 50% of your traffic to buy, you are converting at about a page-per-visitor. It might take you hundreds of visitors to generate say, 1 sale. Now moving to pay per click advertising, imagine that you are only getting 10-15 clicks a day.
If the program you are purchasing, is providing you with 1% conversion rate or an average of one sale per day then you are making about .50centsright now for every click on your ads. So why do you need to learn how to increase your landing page conversion rates unless it is useful, useFUL for you. Lets say you are not putting enough people on your list and you are not generating sales from your traffic.
The odds happen to be that you are spending too much money on advertising, and therefore not selling enough of your products. Therefore what you have to do is start to analyze your landing page and make it relevant through this tactic I am going to explain below. If you are unfamiliar with keywords and conversion rate you can do a Google AdWords campaign by going to this location
http://adwords.google.com. I am assuming you are also going to be targeting traffic with affiliate links and you are choosing good products to promote. By using this rule, will likely get your ads on the first page for your target market. Three things you need to do to your landing page:
Targeted Keywords
- You need to put some good keywords in the headline of your ad
This will help people identify with the product especially if your selling an information product. Now your ad need to be enough that gets people to click on it and hopefully take action. Remember your customer is not reading your ad just to find out who the heck you are, and it is only your resource box that needs to get them to click. So make sure your ads are keyword focused.
- Squeeze Page
This is a page that is designed to get the information to your targeted audience with a form that is giving people an incentive such as a free report, a bonus or product to be responded free. This is a very powerful method that can help you enormously boost your conversion rates
- Ezine Article Curers
One very effective tactic I would strongly recommend to use is to post your your articles in Ezine article directories. There are tons of them out there, a very responsible method to use if you are getting people onto your list from your articles.
You can get your responses through publishing articles, you can get people buying your products or downloading your tools. If you don’t have anything to do with the product or service you are representing this is a very powerful way of building your pokergalaxy online business.
- Warning
If your landing page is not focused on getting people to convert to a sale, you will never get any sales no matter how much you try. Then you should change it up by converting just 50 people a day at the most and in less time than it took you to build your department Store empire.